硅谷之火-Presence精英创业全栈英雄帖

周喆吾

2023-01-26 08:47发布于福建MetaApp联合创始人

雷军在自传里写道：“大一的时候，在图书馆看了这本《硅谷之火》，之后，在学校操场里一遍遍地走，久久难以抑制内心的激动。”
这本书不止雷军读过，雷军的偶像——乔帮主也读过。乔布斯曾经颇为深情地为这本书写了这样一句赞誉：“这本书让我回想起那些旧时光，读着读着，我不禁潸然泪下。”
我们叫Presence，是这样一家理想主义的创业公司，是一群被硅谷之火所感召的技术人，梦想着追随前辈创业英雄们的脚步，打造伟大的产品从而改变世界 —— 我们是这样说的，也是这样做的：
25岁的时候，我辞掉几十万美金年薪的硅谷大厂工作，因为轰轰烈烈的互联网战场在中国，岂能在大洋彼岸观战？一年后，参与的第一家创业公司被美团收购；然后真正开始从0创业，从第一行代码开始写起，三年后，第二家创业公司做到第一个100万用户；五年后，做到2亿注册用户，共完成融资1.5亿美金。这其中，数不尽的酸甜苦辣：有搭建团队的激昂，有第一个版本上线的喜悦，有遍寻融资而不得的焦虑，以及和大厂竞争、和政策接洽的苦楚，也有推荐算法生效的惊喜，和用户写来感谢信的欣慰。
到去年，我又回到原点，重新开始创业，朋友们都很惊讶：你们不是已经做得很成功吗？我回答，每个人生阶段有不同的追求，解决完财务追求，我们还想摸更高的天花板：
Presence的目标是什么？
第一次创业，目标是抓机会，抓住P/MF活下来，规模化盈利成为独角兽公司。这点我们过去做到了。
第二次创业，我的目标是建成一家“灯塔公司”：不仅生意模式好，高毛利高增长，而且这家公司还大量投入到计算机技术里、推动和定义虚拟世界的建设，真真正正的推动人类文明进步 —— 是一个生意模式和使命愿景都很完美的灯塔，耸立于万千普通公司之上，为所有有志青年所向往。
产品上，第一次创业，我们做了几个优秀的小品级软件；第二次创业，我们要做一个殿堂级软件。从财务衡量的角度，第一次创业做了一家十亿美金级的公司，第二次创业目标是一家千亿美金的公司。
为什么要加入早期创业公司 —— 创业精英
成功的C端软件总会经历两个阶段，Pre-PMF 和 Post-PMF，这两个阶段的武功心法、团队人数和构成截然不同。
试举例：
Snapchat 30个人 做到了4000万DAU ==> 又招到6000人做到3亿DAU
字节跳动 35个人 做到180万DAU ==> 如今招到了十几万人支撑十几亿DAU
Facebook、快手、WhatsApp、Uber，包括我们MetaApp、冲顶大会，莫不是小几十个人就找到PMF，做到了百万DAU；然后再逐渐扩张团队。
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前期的这神奇的小几十个人，是全栈、通才、generalists；
中后期的几千几万人，是职场人、专才、specialists。
可以说，前期的这一小群精英创业全栈的价值创造，是非常显著的；参与到这个阶段，对个人的锻炼也是无与伦比的。
同一个时期，PayPal mafia 和阿里巴巴的十八罗汉，都成了中流砥柱：
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彼得·蒂尔说，PayPal早期的这一小群人，很特别，六个创始人中有四个高中都手工做过炸弹玩，早期员工一个个离经叛道，不走寻常路。
PayPal 被收购之后，他们又分别创办了十家独角兽公司，包括不限于：特斯拉 Tesla、领英 LinkedIn、Palantir、SpaceX、Affirm、YouTube、Yelp 和 Yammer。这群人的财富总和居然达到了3000亿美金...
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早期创业锻炼的是一个人洞察并改变世界的能力。
当你发现这个世界的方方面面都是前人创造的时候，世界都不一样了。
乔布斯这样：“当你长大了，你会渐渐明白......不过是活在一种非常局限性的人生里。而当你发现这样一个简单的事实，生活会无限扩展 —— 你身边一切被你称之为生活的事物，都是一些不如你聪慧的人创造的。而你，可以改变这一切。你可以做出自己的影响。你可以凭自己的双手创造出给予别人福祉的事物。一旦你意识到这些，你将与众不同。”
仅仅按照前人的剧本“去生活”是不够的，你应当创造崭新的天地。
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属于我们的浪潮
这一百多年来，各行各业里，大公司不给创业者活路的故事一直都在上演。乔布斯给IBM竖中指的时候，他们的PC业务五年内就被IBM兼容机打的溃不成军；Marc登上时代杂志封面的那一周，刚好是微软IE捆绑进攻的开始。
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弄潮儿，都是站在技术的风口浪尖上搏杀啊！
笔者判断，VR/AR就是属于我们这代技术人的浪潮，我们做 Presence，是在创造历史：
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笔者在2018年底写了个预言贴：
年轻人能做什么？
VR/AR世界也会迎来乔布斯的iPhone时刻（我们总是高估两年的变化而低估五年的变化。）在那之后，画卷会以这个顺序展开。
通信
3D聊天 - 杀手级应用
新的社交网络
新的社会组成方式
生产力
早期没人知道VR/AR/MR都能带来什么样的生产力提升
高效试错，打造最合适的工具
做空房地产和实体交通
娱乐
一茬一茬的内容平台
内容CP
我们知道，互联网的第一级需求是通信和生产力，其次是娱乐。逐渐就像移动互联网过去十年的发展一样，前期的应用层会是长尾的，大浪淘沙逐步凝聚到几个赢家上。中后期娱乐的需求，又会催生出几个头部的平台和大量长尾的内容生产机会。按照信息产业的自然发展规律，这互联网、移动互联网之后的第三波浪潮来之前，我们就仿佛可以预言后面要发生什么了。
做一个时空穿越者（伪），还需要担心如何发财吗？
不局限于工作和娱乐，甚至于未来的金融、货币、国家主权、战争，都会在VR/AR里重新想象。
到2022年初，我们惊喜的发现，正确的第一代VR/AR设备，似乎反而是“高级智能手机”！随着iPhoneX带来的刘海/双摄/深感、移动端AI CV计算、AR相机等，“高级智能手机”超过50%的发达国家保有率，我们有机会打造2018年预言的“3D聊天 - 杀手级应用”了！
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加入Presence —— 人才密度
我们对团队的信仰是人才密度，硅谷SF有OpenAI，点燃了AI的文艺复兴；我们希望北京有Presence，点燃AR之火。
我在打造团队的时候，常常换位思考，自己做工程师的时候，最想要一个什么样的老板？
高薪 + 同事素质高 + 办公环境好 + 使命愿景理想主义 + 定清晰目标/OKR激发内在动机 + 遇到研发困难能得到帮助 + 有人给讲解业务/职业有成长 + hit milestone庆祝
我做工程师的时候，最不想要什么样的老板？
钱给的不够 + 小鞭子抽
不停的look over shoulder来查看任务完成情况，很不放心，怕我把事情掉地上
Context, not control
人才密度越高，越能够达到自驱梦之队的状态。Presence提供的不是一份“Day Job”，而是要真正的改变世界的地方！不满足于在大厂的职业受限，看不下去周围的办公室政治和 fake work，才投身创业精英团队。
在Presence，我最大的职责就是给团队不断提升招聘的bar，吸引越来越优秀、令人激赏的技术先驱来加入。
不再把青春花在提高千分之几的广告点击率、在几万人的团队里争抢业务资源，而是和几十个精英技术先驱一起做有挑战的事情，就是我能想到最激动人心的职业状态。
又招到6000人做到3亿DAU"}}},"align":"","folded":false}},"BMwAdae4GoEM6UxcbEVchS78nVh":{"id":"BMwAdae4GoEM6UxcbEVchS78nVh","snapshot":{"type":"text","parent_id":"AUVmdxDjuo2ufXxkejwcLIJtnIe","comments":[],"locked":false,"hidden":false,"author":"6900381956089888770","children":[],"text":{"apool":{"nextNum":3,"numToAttrib":{"0":["author","6900381956089888770"],"1":["bold","true"],"2":["abbreviation-data","{\"id\":\"a8d2d568-c263-48ff-952d-7530e97914d6\",\"abbr_ids\":\"enterprise_7093874277799215107\",\"is_visible\":1,\"is_first\":1}"]}},"initialAttributedTexts":{"attribs":{"0":"*0+5*0*1+4*0+6*2*0+3*0+m"},"text":{"0":"字节跳动 35个人做到180万DAU ==> 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data-lark-record-format="docx/record" class="lark-record-clipboard">心里有火，眼里有光的精英们，来和我们聊聊吧！
Presence招人硬广：
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